American Marketing Association

The American Marketing Association is the essential community for marketers. In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing. Today, the AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™. With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketers are expected to provide both solutions for today and solutions for tomorrow. No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful. Our Mission The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers. In 2015, the “Next AMA” launched four transformational strategies for its North American operations: - Committing to Service Leadership to customers, members and stakeholders. - Providing a proactive, differentiated and modern voice for a single unified, One AMA brand, One AMA Community. - Establishing an Intellectual Agenda that is harmonized across all platforms and channels based on an editorial strategy to feature the tension between Best Versus Next Practices™. - Building a personalized and connected Marketplace of knowledge that engages the AMA in a single community—always on, always connected … One AMA Community.