United Way of Greater Lafayette

United Way mobilizes our community to action so all can thrive. For over 100 years, we have partnered with local nonprofits, businesses, community leaders, donors and volunteers to create solutions that address the most complex challenges that no single person or organization can solve alone. True to our founding spirit, whenever there is a need in our community, United Way is there. We bring a comprehensive approach to every challenge, actively listening and responding to local needs. From strengthening local resilience to advancing health, youth opportunity, and financial security, we’re working towards a future where every person can thrive. **BRAND PROMISE** Mobilizing Our Community to Action so All Can Thrive **OUR GOAL** Every Person Thriving in Greater Lafayette **BRAND PILLARS** **CONNECTIVE** We bring a comprehensive approach to every challenge. **RESPONSIVE** We actively listen and swiftly respond to community needs. **SCALABLE** We share knowledge and scale impact so all can thrive. **BRAND PERSONALITY** **ENGAGING** We are real, relatable and purposeful, connecting people to possibility. **ENERGIZING** We are dynamic and forward-facing, rallying our audiences to action. **ELEVATING** We show how we seek to build up strength in every community, so all can rise.