Virginia Tourism Corporation

MISSION STATEMENT Expand domestic and international in-bound travel and motion picture production to generate revenue and employment in Virginia. VISION STATEMENT Foster a spirit of partnership within Virginia’s tourism and motion picture industries. VALUES STATEMENT Love is Integrity, Passion, and Results. Integrity: Be the Best You - Respect, value, and appreciate others with kindness - Work through differences - Be transparent - Take personal responsibility Passion: Thirst for Knowledge - Seek new ideas and fresh thinking - Stay curious and encourage questions - Be purpose driven - Value the people, the brand, and the industry Results: Move Mountains - Define, measure, and communicate collective goals - Continuously evaluate and innovate - Contribute to the success of others - Celebrate shared accomplishments