Matthew Gilbert

Gilbert, MA. (Ed.). (2024). Activating Your Advertising (1st ed.). Dubuque, IA: Kendall Hunt Publishing Company. ISBN: 9798765794098

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Gilbert, MA. (2024). Engaging Advertising (1st ed.). Dubuque, IA: Kendall Hunt Publishing Company. ISBN: 9798765794760

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Gilbert, MA. (Ed.). (2024). Starting Your Marketing (2nd ed.). Dubuque, IA: Kendall Hunt Publishing Company. ISBN: 9781792464676

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Gilbert, M.A. (2022), Initiating Innovation: The Case of Entrepreneurship Education in the United Arab Emirates. In Sengupta, E. and Blessinger, P. (Ed.) Innovative Approaches in Pedagogy for Higher Education Classrooms (Innovations in Higher Education Teaching and Learning, Vol. 42), Emerald Publishing Limited, Bingley, pp. 55-66. ISBN: 978-1800432574. https://doi.org/10.1108/S2055-364120220000042005

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Gilbert, MA. (2021, September). Biscuit Bombs and Belgian Waffles in C. Soukup (Ed.), Archarios Literary Art Magazine, 2021, 33 to 36. Conway, SC: Coastal Carolina University. https://issuu.com/archariosmagazine/docs/publication_2020_36_/16

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Gilbert, MA. (Ed.). (2021). Connecting with Consumers (1st ed.). Dubuque, IA: Kendall Hunt Publishing Company. ISBN: 9781792472589

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Gilbert, MA. (Ed.). (2021). Starting with Marketing (1st ed.). Dubuque, IA: Kendall Hunt Publishing Company. ISBN: 9798765794098

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Gilbert, MA. (2020, November 21). Improving Shared Mobility with Mobile Technology: The Case of ekar in Dubai. Proceedings of the Sixth HCT Information Technology Trends (ITT) Conference, pp. 282-287. http://doi.org/10.1109/ITT48889.2019.9075125

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Gilbert, MA. (2019, February 25). Learning Design Thinking with the UAE Innovation and Entrepreneurship Program (Abstract). Smart Learning Conference (Innovation Arabia 12). Dubai, UAE: Hamdan Bin Mohammed Smart University.

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Gilbert MA. (2019) Strengthening Your Social Media Marketing with Live Streaming Video. In: Al-Masri A., Curran K. (Eds.) Smart Technologies and Innovation for a Sustainable Future. Advances in Science, Technology & Innovation. Springer, Cham. ISBN: 978-3030016586. https://doi.org/10.1007/978-3-030-01659-3_42

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Gilbert, MA. (2017). Arabian Gulf Game Plan: The Social Media Marketing Strategy of the Emirates American Football League. In M. Dodds, K. Heisey & A. Ahonen (Eds.), Routledge Handbook of International Sport Business. London, UK: Routledge. ISBN: 978-1315709635. https://doi.org/10.4324/9781315709635

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Gilbert, MA. (2015). edX e-learning Course Development. (1st ed.) Birmingham, UK: Packt Publishing. ISBN: 9798385110452

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Gilbert, MA. (2006). I'm with the Broadband: The Economic Impact of Broadband Internet Access on the Music Industry in Adams, M. and Alkhafaji, A. (Eds.), Business Research Yearbook, Vol. XIII, 160 to 165. Saline, Michigan: McNaughton & Gunn.

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Gilbert, MA. (2005). Power Cycle: How Enron Unplugged Ethics and Blacked-Out Business in Adams, M. and Alkhafaji, A. (Eds.), Business Research Yearbook, Vol. XII, 245 to 249. Saline, Michigan: McNaughton & Gunn.

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Gilbert, MA. (2004). From Montgomery to Memphis: Lessons on Leadership from Dr. Martin Luther King, Jr. in Alkhafaji, A., Biberman, J. & Gardner, C. (Eds.), Business Research Yearbook, Vol. XI, 891 to 895. Saline, Michigan: McNaughton & Gunn.

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Gilbert, MA. (2004). Voice Over Internet Protocol (VoIP): Transforming Telephony with Technology in Alkhafaji, A., Biberman, J. & Gardner, C. (Eds.), Business Research Yearbook, Vol. XI, 260 to 264. Saline, Michigan: McNaughton & Gunn.

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Anderson, S., Gilbert, MA, & Moring, D. (2004). St. Jude Medical Embraces e-Learning: A Case Study with Industry Insights in Gordon, J., Demirdjian, Z. & Senguder, T. (Eds.), The Business Review Journal, Vol. 2 (2), 85 to 90.

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Gilbert, MA. (2003). Intranets: Catalysts for Improved Organizational Communication in Alkhafaji and A., Biberman (Eds.), Business Research Yearbook, Vol. X, 221 to 225. Saline, Michigan: McNaughton & Gunn.

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Gilbert, MA. (2003). Intranets: Catalysts for Improved Organizational Communication in Gordon, J., Demirdjian, Z. & Senguder, T. (Eds.), The Business Review Journal, Vol. 1 (1), 30 to 33.

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